ASE 2025
Sun 16 - Thu 20 November 2025 Seoul, South Korea

Image Source: Seoul Tourism Archive

Seoul, the bustling capital of South Korea, is a city where tradition and modernity coexist in perfect harmony. With a population of over 10 million, it stands as a global center for technology, fashion, and culture. The city’s dynamic energy is reflected in its fast-paced urban life, while its rich heritage is preserved in its customs, architecture, and cuisine. From its innovative skyline to serene green spaces, Seoul offers a diverse range of experiences. Whether exploring its vibrant neighborhoods or enjoying the warmth of its people, Seoul captures the essence of a city that constantly evolves while honoring its past.


Attractions of Seoul

Gyeongbokgung Palace

Constructed in 1395, Gyeongbokgung Palace is the largest and most historically significant of Seoul’s five grand palaces. This architectural masterpiece served as the political and cultural center of the kingdom, embodying the elegance and grandeur of traditional Korean design. Within its expansive grounds, visitors can admire the stately Geunjeongjeon Hall, the serene Gyeonghoeru Pavilion, and the iconic Gwanghwamun Gate, among other historic structures. The Royal Guard Changing Ceremony, a reenactment of Joseon-era military traditions, offers a glimpse into Korea’s rich history. Walking around the palace in a Hanbok is a popular activity, offering a unique cultural experience that connects Korea’s past with its present.


Namsan Seoul Tower

Namsan Seoul Tower, perched atop Namsan Mountain, offers stunning panoramic views of the city. Originally Korea’s first integrated transmission tower, it’s now a major landmark with an observation deck, exhibitions, and dining options. By day, visitors enjoy the cityscape, while at night, the tower dazzles with vibrant lights. Namsan Seoul Tower blends scenic beauty and cultural significance, representing both Seoul’s past and present.


Bukchon Hanok Village

Surrounded by Gyeongbokgung Palace, Changdeokgung Palace, and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses called hanok that date back to the Joseon Dynasty.

Today, many hanoks operate as:

  • Cultural centers
  • Guesthouses
  • Restaurants
  • Tea houses

They provide visitors with an opportunity to experience, learn, and immerse themselves in traditional Korean culture.


Insa-dong

Located in the heart of the city, Insa-dong is an important place where old but precious and traditional goods are on display. There is one main road with alleys on each side, featuring:

  • Galleries
  • Traditional restaurants
  • Teahouses
  • Cafes

Changdeokgung Palace

Changdeokgung Palace, a UNESCO World Heritage Site, is renowned for its harmonious design and preservation from the Joseon Dynasty. Its highlight, the Huwon (Secret Garden), features serene pavilions, ponds, and lush greenery. As a former royal residence, it showcases Korea’s architectural brilliance and royal heritage. Visitors can explore its majestic halls, ornate gates, and tranquil landscapes.


Dongdaemun Design Plaza (DDP)

Dongdaemun Design Plaza (DDP) stands as a landmark of modern architecture and a center for design, culture, and technology in Seoul. DDP’s futuristic curves and seamless structure create a striking contrast against the historic Dongdaemun area. As a dynamic venue for exhibitions, fashion shows, conferences, and cultural events, it serves as a hub for creative industries and global design trends. The plaza also features open public spaces, design shops, and a vibrant nightscape, making it a must-visit destination for those seeking inspiration and innovation in the heart of the city.


Cheonggyecheon Stream

Cheonggyecheon Stream is a serene urban waterway that flows through the center of Seoul, offering a peaceful escape from the city’s bustling streets. Spanning 11 kilometers, Cheonggyecheon is lined with walking paths, scenic bridges, and cultural landmarks, making it a popular destination for both locals and visitors. Whether enjoying a leisurely stroll, admiring the seasonal illuminations, or experiencing one of its many festivals, the stream provides a perfect blend of nature and modern city life.

OSZAR »